Simply Better Brands Corporation Expands Portfolio with Expanded Innovation in Indulgent Nutrition
Women-Founded, Women-Led Nutrition Brand Expands Dessert-Inspired Plant-Based Protein Bar Flavors to More North American Locations
VANCOUVER, British Columbia, June 30, 2022 (GLOBE NEWSWIRE) — Simply Better Brands Corp. (the “Company” Where “Simply better brands”) (TSX Venture: SBBC) (OTCQB: PKANF) is pleased to announce two new flavor profiles under its growing TRUBAR brand. Upcoming indulgent nutritional flavors meet accelerating demand from consumers and retailers in the US and Canadian markets. The innovation will be available in physical distribution and online sales channels in the third quarter of 2022.
“As we follow the bar consumer, one of the key decision criteria, after taste, is variety. Heavy bar users eat bars daily and demand excitement in their brand of choice. With our bars now widely omnichannel available at retailers like Costco, Walgreens, Amazon, Whole Foods, 7-Eleven and Loblaws, we want to ensure that the consumer benefits from a greater variety of flavors and shapes. In addition to expanded bar flavors, TRUBAR also plans to expand into the protein powder category later this year,” said Kathy Casey, CEO of Simply Better Brands.
TRUBAR, a plant-based protein bar, introduced a one-of-a-kind food category, where delicious dessert-inspired flavor meets clean, simple ingredients. The new flavors are “Mint to be Chip”, a combination of fresh mint, chocolate and almond ice cream flavors made into a bar and “Get in my Belly, PB & Jelly”, a creamy peanut butter mixed with a delicate sweet. strawberry jam to bring everyone’s childhood favorite to life.
Obsessed with blurring the lines between healthy and delicious, the TRUBARs tapped into a whole new space, which they dubbed Indulgent Nutrition™. “For so long, consumers have endured the reality that most snacks taste great but use unrecognizable ingredients, or use clean ingredients and taste like cardboard,” said the co-founder and CEO of TRU BRANDS Inc. , Erica Grossmann. “One of my key goals when introducing TRUBAR to emerging markets is to simplify the consumer experience, making it easier for those who want to eat better but are not willing to sacrifice taste in the plant-based, natural and active lifestyle in fast growing space.” TRUBAR adheres to the strict nutritional safeguards of dairy-free, soy-free, sugar-alcohol-free, vegan, non-GMO and gluten-free expected by loyal brand consumers.
About Simply Better Brands Corp.
Simply Better Brands Corp. leads an international omnichannel platform with diversified assets in emerging plant-based and holistic wellness consumer product categories. The company’s mission is focused on leading-edge innovation for informed millennials and Gen Zers in the fast-growing space of wellness, natural and clean, plant-based ingredients. The company continues to focus on expanding into high-growth consumer product categories including plant-based foods, clean-ingredient skincare and plant-based wellness. For more information about Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.
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Simply Better Brands Corp.
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